NASA's Naming System for Studied Mars Spots and Landscapes.

NASA gives a name to every spot it studies on Mars to help the team keep track of what they’re finding each day. Official monikers have been approved by the International Astronomical Union (IAU), while unofficial nicknames are also used. The philosophy behind nicknames has evolved since the early days, with the Curiosity and Perseverance missions sticking to nicknames based on terrestrial locations. The Perseverance rover is currently exploring the Rocky Mountain quadrant, and recently drilled into rocks at a location bearing the nickname of Rocky Mountain National Park’s “Powell Peak.”