
Amazon’s 'About You' Profile Sparks Viral Backlash Over Intrusive Consumer Insights
Amazon’s 'About You' feature, which allows users to view and edit AI-generated profiles based on their shopping habits, has gone viral on social media. Users are sharing screenshots of the platform’s often bizarre and specific inferences, such as having 'flat buttocks' or 'treating cats as biological children.' While the tool aims to improve product recommendations, the public reaction highlights concerns about the depth of data collection and the accuracy of Amazon’s behavioral modeling.













