Heatwave Spikes Drive a Cooling Boom for Asian AC Makers
Europe’s record heat is boosting air-conditioner sales for Asian makers such as Samsung, Midea and Mitsubishi Electric, with double‑digit growth in Italy, Spain and France and production hitting full capacity. Midea reports PortaSplit orders are surging and even resale prices exceed new units in some channels, while European installation costs (about €1,000/$1,137) help keep ownership around 20%. The surge highlights a shifting cooling demand as Europe swelters.
