
Housefishing: AI-Enhanced Listings Blur Reality in Real Estate
AI-powered virtual staging is making some home listings look far nicer than the actual properties, triggering frustration among buyers and agents who call it deceptive. California enacted AB 723 requiring disclosures for digitally altered listing images and the inclusion of the original photo online, spotlighting a shift toward transparency and compliance. Industry members say AI can help visualize potential renovations, but there’s concern about where to draw the line between helpful enhancement and misleading advertising, prompting debates over ethics and enforcement.








