
Google's Pixel Tag debuts at $29 to challenge AirTag
Google today unveiled the Pixel Tag, its first item tracker. Made of stainless steel and IP67-rated for water and dust resistance, it includes a built-in speaker and an on-device button. It uses Bluetooth and Ultra Wideband for precise finding and relies on Google's Find Hub network of over a billion Android devices to locate items, with cross-platform alerts for iPhone users. The Pixel Tag will cost $29 for a single tag or $99 for a four-pack and launches in November 2026.













