Tag

Franchise Expansion

All articles tagged with #franchise expansion

Paramount Bets on Books with New IP-Driven Publishing Arm
business2 days ago

Paramount Bets on Books with New IP-Driven Publishing Arm

Paramount is launching Paramount Global Publishing this year, a new imprint within its products & experiences division that will adapt Paramount IP into books and create new original stories across print, digital, and audio. Led by Amy Jarashow, the venture will partner with a distribution ally yet to be named and will release an initial slate later; the aim is to extend beloved franchises and flesh out cinematic universes that could return to the screen.

Taco Bell Debuts Drink-Centric Live Más Café in California
business1 year ago

Taco Bell Debuts Drink-Centric Live Más Café in California

Taco Bell is testing a new concept called Live Más Café in San Diego, focusing on a beverage-centric menu that includes milkshakes, coffees, and fruity iced drinks. This move aims to tap into the growing beverage market dominated by chains like Starbucks and Dunkin'. The café is part of Taco Bell's strategy to diversify its audience and disrupt the beverage industry, leveraging its strong performance within Yum Brands. The concept was developed with Diversified Restaurant Group, a major Taco Bell franchisee.

A's Plan to Play Away from New Vegas Stadium Sparks Financial Concerns
sports1 year ago

A's Plan to Play Away from New Vegas Stadium Sparks Financial Concerns

The Oakland Athletics, who are planning to move to Las Vegas, have requested to play up to eight home games per season away from their future $1.5 billion Las Vegas ballpark to build their brand and attract players and sponsors. This request, part of a proposed 30-year non-relocation agreement, will be voted on by the Las Vegas Stadium Authority board on July 18. The request may need to be reduced to avoid impacting the team's bonding capacity for stadium construction.

"Alan Wake 2: Remedy's Record-Breaking Success and Ongoing Profitability Challenge"
gaming2 years ago

"Alan Wake 2: Remedy's Record-Breaking Success and Ongoing Profitability Challenge"

Remedy plans to expand the Alan Wake franchise following the success of Alan Wake 2, which has sold 1.3 million copies and is the studio’s fastest selling game. The company is working on two paid expansions for the game and aims to continue serving existing fans while attracting new players. Remedy's CEO also highlighted the importance of growing and expanding the Alan Wake and Control franchises as a key part of the company's future.