
General Mills Goes Natural, Ditching Artificial Dyes in U.S. Cereals
General Mills says it has removed artificial colors from all U.S. cereals, replacing them with fruit- and vegetable-based dyes and spice-derived hues; about 90% of its U.S. products are now dye-free, with the remaining items slated to switch by the end of 2027 amid retailer and consumer pressure.












