
Samsung Extends 12-Year Lead in Global Soundbar Market
Samsung Electronics remains the world’s top soundbar brand for the 12th consecutive year, capturing 21.5% of global soundbar revenue and 19.7% of unit volume in 2025 per Future Source. The announcement underscores Samsung’s two-decade leadership in home entertainment and previews a 2026 lineup—featuring the HW-Q990H flagship, the HW-QS90H all-in-one, and Bouroullec-designed Music Studio speakers—to deliver cinema-quality sound at home.




