
Period-Product Prices Rise as Inflation and Tariffs Bite
Inflation and tariff policies have driven up the price of menstrual products by about 40% since 2020, even as overall unit sales have declined roughly 6% since 2022. Circana and CPI data show broad price pressures, including a spike in personal-care inflation and tariffs raising costs on cotton-based products to the U.S. Consumers are responding with substitutions and a shift toward reusable options, while major brands have raised prices to offset tariff impacts and some states apply pink taxes on these items.





