
iPhone Duo Launch: A Strategic Delay to Perfect a $1,999 Foldable
Apple's delayed entry into the foldable market with the iPhone Duo reflects a strategy to prioritize design perfection over speed. While Samsung pioneered the category in 2019, Apple waited until September 2026 to launch, citing the need to avoid early hardware flaws. Analysts project the $1,999 device will capture 30% of the foldable market in 2026, generating $27 billion in revenue and revitalizing stagnant iPhone sales.













