
McDonald's Launches $8.5B 'Next' Strategy to Capture Chicken and Beverage Market Share
McDonald's has unveiled a decade-long 'Next' strategy involving an $8.5 billion investment to modernize restaurants and expand its chicken and beverage offerings. The move aims to capture 1.5 percentage points of market share in these categories by 2030 while maintaining its beef leadership, responding to rising beef costs and shifting consumer preferences.












