Counterpoint forecasts a close 2026 race with Samsung slightly ahead, but Apple’s 2027 iPhone 18 launch could give Apple the edge in 2027 by about 0.5%, with a rebound expected in 2028 as the market stabilizes.
Samsung has announced an August 27 Galaxy Event, likely to unveil the Galaxy S26 FE; leaks suggest a 6.7-inch AMOLED, Full HD+ resolution with 120Hz, powered by Exynos 2500, and a triple camera setup (50MP main, 12MP ultrawide, 8MP tele); the livestream will begin on Samsung’s site and YouTube at 8:00 a.m. ET.
Samsung has invited media to an August 27 Galaxy Event, widely expected to unveil the Galaxy S26 FE as part of its Fan Edition strategy. Although the invitation centers on the Galaxy S26 family, leaks point to the FE model as the main reveal, with rumored pricing around $799/€799. The event will be streamed live on Samsung’s website and YouTube.
Samsung appears to be preparing another One UI 9.0 beta for the Galaxy S26 family ahead of a stable release, with chatter of a sixth beta (S948BXXU4ZZHB) as the last test before launch. The Galaxy Z Fold 8/Ultra and Z Flip 8 now ship with One UI 9.0, and eligible S26 owners should soon receive the update via Settings once it goes live.
One UI 9.5 leaks point to a glassy, depth-filled redesign with edge-glass widgets, blur effects, and subtle backdrop shading across Samsung apps like Now Brief and the Phone app; leaked screenshots describe a bottom-floating search bar and hints of an App Lock feature. The updates are tied to Galaxy S26 and early beta chatter, but a full rollout may not arrive until 2027, aligning with Samsung’s patchy update history.
At a $899 starting price with 256GB/12GB RAM, the Google Pixel 11 and Samsung Galaxy S26 push Android flagships in different directions: Pixel uses Google's Tensor G6 while Galaxy runs the Snapdragon 8 Elite Gen 5 for Galaxy, with Galaxy generally edging Pixel in CPU performance, gaming, and battery life. Both sport a 6.3-inch 120Hz display (Pixel OLED vs Galaxy AMOLED) and identical RAM/storage, but the Pixel is heavier (larger battery at 4,985 mAh vs Galaxy’s 4,300 mAh). Camera setups are similar (four cameras including a selfie cam): Pixel 11 has a 48MP main vs Galaxy’s 50MP, ultrawide 13MP vs 12MP, tele 10.8MP vs 10MP, and selfies 10.5MP vs 12MP. A key difference is video: Galaxy S26 records in 8K, while Pixel maxes at 4K. Software features—Pixel’s Camera Looks and Magic Capture versus Galaxy AI photo-editing tools—may ultimately matter more than raw specs. The Pixel 11 is currently in pre-order; Galaxy S26 has been out for months with possible discounts, and both models may price similarly once the Pixel hits stores.
A fresh One UI 9.5 leak shows subtle depth enhancements like drop shadows and frosted elements across the UI and a redesigned Phone app with integrated Samsung AI-powered search, potentially resembling a system Finder; Samsung hasn't announced One UI 9.5 and features may change before beta or release, with the Galaxy S26 line likely to lead the rollout.
A One UI 9.5 firmware was reportedly run on a Galaxy S26 by Fahad Ali Javed, signaling a real but likely incomplete leak ahead of Samsung’s official One UI 9.5 release. Samsung has not confirmed One UI 9.5 yet; a beta for the S26 is expected later this year, with the stable version likely arriving alongside the Galaxy S27 next year.
Samsung appears to be adding a native App Lock feature with One UI 9.5, enabling you to lock any app or game directly from the home screen or app drawer by tapping a lock icon after long-pressing an icon. It relies on the phone’s existing unlock method, so no new password is required. The feature was spotted in a One UI 9.5-based firmware on the Galaxy S26 and is expected to roll out with the Galaxy S27 launch next year, later reaching older devices.
Samsung released One UI 9.0 Beta 5 for the Galaxy S26, S26+, and S26 Ultra, incorporating six bug fixes (including Settings app freezes/white screen, lock-screen camera widget delay, bottom bar display issues in Phone app, blank screen in My Files, 1x1 shortcuts, and video/photo editor flicker) along with Wi‑Fi stability improvements and the August 2026 security patch. The update, about 1.13 GB (firmware S94xBXXU4ZZH6), is rolling out in India, Korea, and the UK, with a likely final beta before a stable release. Eligible devices can check Settings > Software update to install.
Samsung reportedly kicked off One UI 9.5 development for the Galaxy S26 series (build CZH1), signaling a faster mid‑cycle upgrade with rumored features like App Lock and true dark‑themed icons. At the same time, One UI 9.0 beta testing for the Galaxy S25 lineup is expanding, with beta banners in the Samsung Members app and potential rollout to S25/S25+/S25 Ultra (and possibly Galaxy Z Fold 7/Z Flip 7). There are also hints that One UI 9.5 could debut on the Galaxy S27 series early next year.
Samsung has begun early development of One UI 9.5 for the Galaxy S26 lineup (build CHZ1), hinting at a beta rollout possibly earlier than the 9.0 launch. The S26 has been in 9 beta since May, and Samsung may expand testing to the S25 and older devices, while One UI 9 is still accessible now on Galaxy Z Fold 8/8 Ultra/8 Flip 8.
Google’s Pixel 11 series is rumored to price at Samsung-like levels, but the real advantage stays with software: faster Android updates, exclusive Pixel features (Pixel Drops), and a cleaner Android experience, with Samsung still leading in hardware specs.
Samsung delays the fifth One UI 9 beta for the Galaxy S26 series by about a week to allow final reviews and quality improvements, with beta 5 expected to roll out next week to the US, UK, India, Germany, Poland, and South Korea. One UI 9 is already available on the Galaxy Z Fold 8.
Samsung says One UI 9.0 Beta 5 for the Galaxy S26, S26+, and S26 Ultra will land next week, with a focus on stability after a delay. A stable One UI 9.0 has already rolled out to the Galaxy Z Flip 8 and Z Fold 8, and Samsung is expanding the beta program to additional devices, including the Galaxy S25 series and select Z Flip/Fold models.