
Google Expands AI Overviews to 93% of Major Brands, Shifting Traffic and SEO Strategies
Google is increasingly displaying AI-generated summaries for major brand names, with 93% of tested large brands now showing these features. This expansion is reducing click-through rates to traditional websites, prompting businesses to adopt 'generative engine optimization' to maintain visibility. While some users find the summaries convenient, critics warn that the shift may amplify misinformation and disadvantage publishers who rely on ad revenue.






