
Apple Bets on Glasses to Disrupt a $200B Eyewear Market by 2027
Apple plans to repeat its watch-market disruption in eyewear, targeting the $200B mid‑tier glasses segment with iPhone‑integrated, AI-enabled frames set for launch by end‑2027. The move would pit Apple against incumbents like EssilorLuxottica, Safilo, and Warby Parker, while Meta’s Ray‑Ban leads current smart glasses. Timing and a refreshed Siri/iCloud integration are critical risks, even as luxury eyewear remains insulated from Apple’s reach and the addressable market remains vast across billions of potential users.








