
Porsche’s €4.7bn writedown caps profits as it pivots from EVs
Two large one-off charges in 2025—€2.7bn goodwill impairment and €2.0bn product realignment—drove Porsche AG's operating profit down 98% to €90m, as the group abandons its planned all-electric platform and re-emphasizes combustion engines and plug-in hybrids; underlying demand weakened with 15% lower sales and €32.2bn revenue, impacting VW Group and prompting broader job-cut plans.













