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Roblox

All articles tagged with #roblox

Mattel Launches In-House Game Studio to Expand Brand-Based Games
business7 days ago

Mattel Launches In-House Game Studio to Expand Brand-Based Games

Mattel has formed Mattel Game Studios as a subsidiary of Mattel Digital Studios to develop, publish, and operate games based on its brands. The unit will unite about 300 developers in Los Angeles and Hangzhou, oversee Mattel’s mobile portfolio, and create original experiences on Roblox and Fortnite, while integrating the Mattel163 studio (home to UNO, UNO Wonder, Phase 10, and Skip) with new titles like a Hot Wheels game and UNO Wild in development.

via Game Developer|
#business#mattel#mattel-game-studios
Xbox's Growth Bet: Asha Sharma Seeks Roblox-Style Socials Over More Cuts
gaming1 month ago

Xbox's Growth Bet: Asha Sharma Seeks Roblox-Style Socials Over More Cuts

Layoffs at Xbox are framed as a distraction from a larger growth problem: the brand needs new users in an attention-saturated market. The article argues the path forward is for Xbox to become more social-media adjacent, leveraging Roblox-era dynamics and Minecraft to reach younger audiences, rather than relying on cost-cutting or exclusives alone. With Asha Sharma at the helm, the plan is a longer-term shift toward NTX (new-to-Xbox) growth, a bolder cultural direction, and a renewed emphasis on social and viral gameplay to compete in the evolving gaming landscape—the Robloxification era that’s already redefining how young players engage with games.

via Windows Central|
#asha-sharma#attentionwar#gaming
Roblox Unveils 2026 Incubator Cohort, Highlighting Six Novel Projects
gaming1 month ago

Roblox Unveils 2026 Incubator Cohort, Highlighting Six Novel Projects

Roblox revealed its 2026 Incubator cohort of 26 teams, aiming to push novel games with new genres, mechanics, and visuals. Six projects previewed include Octane (open-world driving), Sky Pixel (2D farming/RPG on floating islands), Cosmic Carnage (car combat), Fossil Force (dinosaur-themed extraction shooter), Drifters (extraction shooter), and Aetherfall (open-world elemental RPG). The six-month program provides mentorship and milestone-based support, with an increased DevEx rate for eligible 18+ US players; incubator applications are closed while Jumpstart applications remain open.

via Roblox|
#game-development#gaming#incubator
UK's Planned Under-16s Social Media Ban: Five Big Unknowns
technology2 months ago

UK's Planned Under-16s Social Media Ban: Five Big Unknowns

The piece outlines five major questions about the UK’s forthcoming under-16s social‑media ban: which apps will be restricted beyond the government’s listed sites (Snapchat, TikTok, YouTube, Instagram, Facebook and X) and how gaming platforms like Roblox will be treated; whether YouTube Kids will be exempt; why messaging apps like WhatsApp are unlikely to be banned; how age-check enforcement and potential VPN use could shape compliance; and whether the policy can come into force by early 2027 amid parliamentary process and potential legal challenges.

via BBC|
#roblox#social-media-ban#technology
Grow a Garden 2: The Essential Seed and Plant Catalog
gaming2 months ago

Grow a Garden 2: The Essential Seed and Plant Catalog

This guide lists all Grow a Garden 2 seeds and plants, where to obtain them (in-game shop, redeemable codes, seed packs), their costs in Sheckles, and rarity/harvest types. It highlights top seeds like Ghost Pepper, Dragon’s Breath, and Moon Bloom, notes that Super is the highest rarity, and provides pointers to a tier list and related guides for deeper strategy.

via Beebom|
#but-we-only-need-five-remove-one#gaming#grow-a-garden-2
Take-Two's Grand Vision: GTA 6 Marketing, AI, and the Quest for Entertainment Dominance
business3 months ago

Take-Two's Grand Vision: GTA 6 Marketing, AI, and the Quest for Entertainment Dominance

Take-Two CEO Strauss Zelnick outlines a bold strategy around GTA 6 with a broad, modern marketing push, while stressing AI and new tech will enhance creativity rather than automate it. He notes the company’s mobile arm Zynga accounts for roughly half of revenue and plans 3–6 sizeable mobile releases annually, while rejecting Roblox-style platform plays or indie “small” titles. He emphasizes a long-tenured leadership team, a willingness to fail and learn, and an overarching goal to become the biggest entertainment company on Earth, a North Star he says is ambitious but pursued with discipline and a focus on building big, lasting hits.

via GamesIndustry.biz|
#artificial-intelligence#business#gta-6
TikTok Speedruns at LA Scientology Centers Go Viral, Then Halt
entertainment3 months ago

TikTok Speedruns at LA Scientology Centers Go Viral, Then Halt

Teens storm Los Angeles Scientology centers and post blurry speedrun-style clips on TikTok, only to have most videos quickly removed and re-uploaded, including a Roblox recreation. The trend appears to have started with a March 31 video by user Swhileyy and has since spread through copycat clips showcasing lobby raids and rapid exits, highlighting how online stunts propagate across platforms and engage viewers.

via Vulture|
#entertainment#extremely-online#roblox
markets3 months ago

Premarket Mixed as War Powers Pause Lifts Markets; Apple, Roblox in Focus

U.S. stock futures were mixed Friday as the Trump administration used a three‑week ceasefire to dodge a War Powers deadline, with investors eyeing Apple’s strong earnings, a sharp rise for Twilio and a plunge for Roblox. Premarket moves kept SPY and QQQ modestly affected while yields sat near 4.39% (10‑year) and 3.89% (2‑year); oil traded around $105.45 a barrel and the dollar eased. Traders await April’s S&P manufacturing PMI and ISM data as Fed rate expectations remain for June, amid a cautious, data‑driven session on a holiday‑shortened week.

via Benzinga|
#apple#futures#markets
NC teen charged in Houston synagogue plot; father calls allegations fantasy
crime4 months ago

NC teen charged in Houston synagogue plot; father calls allegations fantasy

Angelina Han Hicks, 18, of Lexington, NC, is charged with two counts of felony conspiracy for allegedly plotting with two unnamed co-conspirators to attack Congregation Beth Israel in Houston; her father says the online plan was a fantasy, questions her ability to carry out an attack, and describes her as a quiet, bullied teen who lacks transportation or guns. Hicks has a $10 million bond and a May 13 court date, with the investigation ongoing and the two co-conspirators not yet arrested.

via wfmynews2.com|
#conspiracy#crime#houston
Sailor Piece Sea 2 Expands the Ocean with New Isles, Guilds, and Anime-Inspired Powers
gaming4 months ago

Sailor Piece Sea 2 Expands the Ocean with New Isles, Guilds, and Anime-Inspired Powers

Sailor Piece Sea 2 released April 18 at 12:00 PM PT, adding a brand-new ocean with four islands and a Sea Traveler entry point, plus a guild system with leaderboards, world bosses and sea beasts, bloodlines and relics, expanded questlines and anime-inspired abilities; includes Easter content, shops and cosmetics, and visual upgrades, with leaks suggesting Naruto/Dragon Ball zones while official notes confirm no Black Clover characters in this update.

via Beebom|
#gaming#guilds#roblox
20th Century Studios Bets on Roblox Hit as a Movie
entertainment4 months ago

20th Century Studios Bets on Roblox Hit as a Movie

20th Century Studios is developing a feature film adaptation of the Roblox survival-horror game 99 Nights in the Forest, with the game's creators as executive producers and no writer or director attached yet; the deal marks the division's first notable game-to-film project since Disney's acquisition, using Grandma’s Favourite Games’ title that has billions of visits and millions of players on Roblox. Executive producer J.R. Young will oversee the project, with Michelle Kamme involved in securing the rights.

via The Hollywood Reporter|
#20th-century-studios#99-nights-in-the-forest#disney
Roblox expands age-based accounts to tighten safety, sparking parental worries
technology4 months ago

Roblox expands age-based accounts to tighten safety, sparking parental worries

Roblox is introducing age-specific accounts—Roblox Kids and Roblox Select—linked to an age-estimation system to tailor features and chat access. Roblox says the system improves safety and reduces grooming, but some parents report misclassifications that can weaken protections and complicate corrections. The move comes amid regulatory pressure on online safety, with Roblox emphasizing monitoring and appeals options while critics call for independent verification of safeguards.

via BBC|
#age-verification#child-protection#online-safety