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Take-Two's Grand Vision: GTA 6 Marketing, AI, and the Quest for Entertainment Dominance
business5 days ago

Take-Two's Grand Vision: GTA 6 Marketing, AI, and the Quest for Entertainment Dominance

Take-Two CEO Strauss Zelnick outlines a bold strategy around GTA 6 with a broad, modern marketing push, while stressing AI and new tech will enhance creativity rather than automate it. He notes the company’s mobile arm Zynga accounts for roughly half of revenue and plans 3–6 sizeable mobile releases annually, while rejecting Roblox-style platform plays or indie “small” titles. He emphasizes a long-tenured leadership team, a willingness to fail and learn, and an overarching goal to become the biggest entertainment company on Earth, a North Star he says is ambitious but pursued with discipline and a focus on building big, lasting hits.

via GamesIndustry.biz|
#artificial-intelligence#business#gta-6
TikTok Speedruns at LA Scientology Centers Go Viral, Then Halt
entertainment24 days ago

TikTok Speedruns at LA Scientology Centers Go Viral, Then Halt

Teens storm Los Angeles Scientology centers and post blurry speedrun-style clips on TikTok, only to have most videos quickly removed and re-uploaded, including a Roblox recreation. The trend appears to have started with a March 31 video by user Swhileyy and has since spread through copycat clips showcasing lobby raids and rapid exits, highlighting how online stunts propagate across platforms and engage viewers.

via Vulture|
#entertainment#extremely-online#roblox
Premarket Mixed as War Powers Pause Lifts Markets; Apple, Roblox in Focus
markets25 days ago

Premarket Mixed as War Powers Pause Lifts Markets; Apple, Roblox in Focus

U.S. stock futures were mixed Friday as the Trump administration used a three‑week ceasefire to dodge a War Powers deadline, with investors eyeing Apple’s strong earnings, a sharp rise for Twilio and a plunge for Roblox. Premarket moves kept SPY and QQQ modestly affected while yields sat near 4.39% (10‑year) and 3.89% (2‑year); oil traded around $105.45 a barrel and the dollar eased. Traders await April’s S&P manufacturing PMI and ISM data as Fed rate expectations remain for June, amid a cautious, data‑driven session on a holiday‑shortened week.

via Benzinga|
#apple#futures#markets
NC teen charged in Houston synagogue plot; father calls allegations fantasy
crime1 month ago

NC teen charged in Houston synagogue plot; father calls allegations fantasy

Angelina Han Hicks, 18, of Lexington, NC, is charged with two counts of felony conspiracy for allegedly plotting with two unnamed co-conspirators to attack Congregation Beth Israel in Houston; her father says the online plan was a fantasy, questions her ability to carry out an attack, and describes her as a quiet, bullied teen who lacks transportation or guns. Hicks has a $10 million bond and a May 13 court date, with the investigation ongoing and the two co-conspirators not yet arrested.

via wfmynews2.com|
#conspiracy#crime#houston
Sailor Piece Sea 2 Expands the Ocean with New Isles, Guilds, and Anime-Inspired Powers
gaming1 month ago

Sailor Piece Sea 2 Expands the Ocean with New Isles, Guilds, and Anime-Inspired Powers

Sailor Piece Sea 2 released April 18 at 12:00 PM PT, adding a brand-new ocean with four islands and a Sea Traveler entry point, plus a guild system with leaderboards, world bosses and sea beasts, bloodlines and relics, expanded questlines and anime-inspired abilities; includes Easter content, shops and cosmetics, and visual upgrades, with leaks suggesting Naruto/Dragon Ball zones while official notes confirm no Black Clover characters in this update.

via Beebom|
#gaming#guilds#roblox
20th Century Studios Bets on Roblox Hit as a Movie
entertainment1 month ago

20th Century Studios Bets on Roblox Hit as a Movie

20th Century Studios is developing a feature film adaptation of the Roblox survival-horror game 99 Nights in the Forest, with the game's creators as executive producers and no writer or director attached yet; the deal marks the division's first notable game-to-film project since Disney's acquisition, using Grandma’s Favourite Games’ title that has billions of visits and millions of players on Roblox. Executive producer J.R. Young will oversee the project, with Michelle Kamme involved in securing the rights.

via The Hollywood Reporter|
#20th-century-studios#99-nights-in-the-forest#disney
Roblox expands age-based accounts to tighten safety, sparking parental worries
technology1 month ago

Roblox expands age-based accounts to tighten safety, sparking parental worries

Roblox is introducing age-specific accounts—Roblox Kids and Roblox Select—linked to an age-estimation system to tailor features and chat access. Roblox says the system improves safety and reduces grooming, but some parents report misclassifications that can weaken protections and complicate corrections. The move comes amid regulatory pressure on online safety, with Roblox emphasizing monitoring and appeals options while critics call for independent verification of safeguards.

via BBC|
#age-verification#child-protection#online-safety
Roblox-led surge and outsourcing reshape a $196B games market in 2025
business3 months ago

Roblox-led surge and outsourcing reshape a $196B games market in 2025

Global video game content sales rose 5.3% to $195.6B in 2025, even as private funding fell about 55% and layoffs persisted. Outsourcing climbed to 35.5% of content investment, with notable titles like Hollow Knight: Silksong and Palworld relying heavily on external work. Console spending grew modestly while platform services dominated growth; PC spending rose 30% since 2020, and China accounted for roughly 20% of global player spend. Roblox emerged as the key growth driver, and analysts foresee 2026 growth in non-core markets, advertising, direct-to-consumer and alternative payments, external development, and Roblox.

via GamesIndustry.biz|
#business#china-market#consumer-spending
Roblox's Advertising Expansion and Stock Performance Challenges
business4 months ago

Roblox's Advertising Expansion and Stock Performance Challenges

Roblox is expanding its advertising platform in 2026 with new immersive ad formats like the Homepage Feature and Rewarded Video, along with expanded programmatic partnerships with platforms like Amazon DSP and Magnite, aiming to connect brands with Gen Z and Gen Alpha audiences through authentic, engaging experiences. Major brands and entertainment companies are leveraging these new formats to reach millions of active users, making Roblox a key channel for immersive marketing.

via Roblox|
#advertising#brand-partnerships#business
Texas and Families Sue Roblox Over Safety and Abuse Concerns
world6 months ago

Texas and Families Sue Roblox Over Safety and Abuse Concerns

Texas Attorney General Ken Paxton has sued Roblox, accusing the platform of neglecting safety laws and deceiving parents about the dangers it poses to children, citing concerns over exposure to predators and harmful content, despite Roblox's efforts to improve safety measures. The lawsuit adds to ongoing legal challenges faced by Roblox in various countries over child safety issues.

via BBC|
#child-safety#lawsuit#online-safety