
Study flags sun-safety myths flooding TikTok
A PLOS Digital Health study analyzed the 971 most-viewed sunscreen videos on TikTok in Sept 2024 and found widespread sunscreen misinformation—claims that ingredients are toxic or endocrine disruptors—though researchers note no evidence that common sunscreen ingredients are harmful; about 86% of videos promoted sunscreen, 6% critiqued it, and 7% were neutral, while misinformation appears to drive engagement; dermatologists warn that public sun-safety knowledge is weak, with quizzes showing many Americans struggle to protect themselves from sun damage.













