
Vanilla Tops 2025 Ice Cream Purchases Across All 50 States, Instacart Finds
Vanilla was the top ice cream flavor in 2025, accounting for about 21% of orders and the most popular flavor in every state and D.C.; chocolate and cookie dough followed, with other classics like cookies & cream and peanut butter also popular. While searches for premium brands rose (e.g., Halo Top), traditional brands led dollar sales (Breyers, Blue Bunny, Turkey Hill) and Häagen-Dazs topped Instacart purchases, with regional flavors highlighting local tastes.



