
Opening the Gate: How Soccer and Baseball Are Tackling Youth-Sports Costs
Two leaders from soccer and baseball discuss how sky‑high costs block broad participation in U.S. youth sports. MLS exec Ali Curtis advocates widening pathways and reducing barriers to soccer, while Kenneth Wood—father of MLB star James Wood—co-founded KeoApp to simplify scheduling and connect teams to cut travel and other costs. The piece ties these efforts to ongoing debates sparked by the World Cup and the desire to diversify the talent pool by making youth sports more affordable and accessible.













