
Portnoy cheers Pizza Hut's 'Hut' rebrand and pitches Barstool as season sponsor
Portnoy calls Pizza Hut's temporary 'Hut' branding for the 2026 NFL season a 'brilliant move' and suggests the chain spend advertising dollars with Barstool Sports during football season, pitching Barstool as a media partner to amplify the campaign as Pizza Hut drops 'Pizza' from its name for 25 weeks.













