
Burger King bets on better nuggets in a chicken-led reinvention
Burger King is shifting its focus to chicken, rolling out all-white-meat nuggets with crisper breading and a new sauces lineup starting Sept. 1 as part of a multiyear plan to boost food quality and sales after an 8.5% rise in US same‑store sales; the changes address consumer complaints that previous nuggets were rubbery and dry and aim to capitalize on chicken’s popularity to outpace rivals while boosting add-on sales and family appeal.













