
Patagonia vs Pattie Gonia: Trademark Battle Fuels Activist Erasure Claims
Patagonia filed a California federal trademark suit against Pattie Gonia (Wyn Wiley), seeking to block her use of the Pattie Gonia name and alleging likely dilution of Patagonia’s marks. Pattie, a climate activist and drag performer with more than 3 million followers who has raised over $3.7 million for environmental causes, says the move is an attempt to erase her activism and livelihood and has urged Patagonia to drop the case. The dispute centers on intellectual property versus advocacy, with no resolution yet.













