
Google Unveils Pixel Tag with UWB and Channel Sounding to Challenge AirTag
Google introduced the Pixel Tag, a white, IP67-rated tracker that uses Ultra Wideband and Bluetooth Channel Sounding for centimeter-level tracking and works with Google’s Find My Device ecosystem. Full features require Android 16+, Bluetooth 6.0, and a device with UWB; Pixel 11 devices and Pixel Watch 5 will have full functionality, while older Pixel generations get limited Bluetooth tracking. Priced at $29 for a single or $99 for a four-pack, it launches November 11. The Pixel Tag positions Google to compete with AirTag and other trackers within its own ecosystem.













