
7UP goes lime-forward in first major flavor revamp in 15 years
7UP will permanently reformulate its recipe to emphasize lime over lemon for the first time in 15 years, accompanied by revamped packaging and a new vertical logo. The changes apply to Cherry 7UP and zero-sugar variants, with a US rollout in the coming weeks as Keurig Dr Pepper targets younger citrus-flavor fans amid a competitive lemon-lime beverage market led by Sprite.













