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Google Expands Personalization Across Search, Discover & News with New Button, NL Controls, and Audio Briefings
technology5 days ago

Google Expands Personalization Across Search, Discover & News with New Button, NL Controls, and Audio Briefings

Google is rolling out three personalization features: an embeddable Preferred Sources button that returns readers to publishers, upcoming natural-language Discover controls to tailor feeds, and customizable topic-based audio briefings in the Google News app, expanding user control across Search, Discover, and News.

EU Imposes First DMA Penalty on Google, €890 Million for Self-Preferential Search
technology1 month ago

EU Imposes First DMA Penalty on Google, €890 Million for Self-Preferential Search

The European Commission fined Google €890 million—the first enforcement under the Digital Markets Act—for giving its own services preferential treatment in search results and restricting app developers' ability to promote alternative offers; Google must comply within 60 days or risk penalties up to 5% of worldwide turnover, with the company signaling it may review or appeal the decision and noting concerns the DMA could degrade user experience.

Cloudflare flags Google's AI-driven reshaping of the web and its hit to human traffic
technology1 month ago

Cloudflare flags Google's AI-driven reshaping of the web and its hit to human traffic

Cloudflare’s new report claims more than 50% of internet traffic is now non-human, a trend tied to Google’s Gemini AI integration that has coincided with a sharp drop in human site visits. Google is said to account for about 88% of referral traffic, and 52% of crawler requests are for AI training as of June 2026. Publishers warn of “Google Zero,” where opting out of AI Overview could deindex sites, a move the UK regulator is pushing by allowing opt-out controls. The shift is widening beyond media to retail, software, IT and finance, raising questions about how Google will sustain AI-driven results without publisher revenue.

Microsoft trims Windows 11 search clutter in new test
tech1 month ago

Microsoft trims Windows 11 search clutter in new test

Microsoft is testing a decluttered Windows 11 Search Box for Windows Insiders in the Experimental channel, removing ads and right‑pane tiles, showing only recent searches, and prioritizing local results. It also lets users disable web and Store recommendations, adds clearer metadata and file previews, and includes tweaks to better handle typos and partial queries.

Windows 11 Search Gets a Clearer, Local-First Redesign Without Ads
technology1 month ago

Windows 11 Search Gets a Clearer, Local-First Redesign Without Ads

Microsoft announced a major Windows 11 search overhaul that prioritizes local results, reduces reliance on web content, and removes ads and promotional material from search results. The update introduces a calmer, uncluttered search home, clearer results that show the source (app, file, setting, web, or Store), better typo handling, and user controls to limit web/Store results. It also improves app/file discovery, settings relevance, and overall reliability, with a staged rollout via Windows Insiders (Experimental Channel) before a broader release later this year as part of the Windows K2 initiative.

Google’s AI push encounters headwinds as rivals surge and users rethink search
technology2 months ago

Google’s AI push encounters headwinds as rivals surge and users rethink search

Google still dominates search, but rising competition and user caution about AI are reshaping the landscape: DuckDuckGo and Bing are gaining traction, Google Search traffic has softened, and AI features like AI Mode are rolling out; talent exits from Gemini and DeepMind to OpenAI and Anthropic illustrate a fierce AI‑talent war, while Google’s ad-driven revenue funds its long‑term AI bets. Despite the headwinds, Alphabet’s stock remains up over the past year.

Google AI Ultra Adds Paid Information Agents for AI Mode
technology2 months ago

Google AI Ultra Adds Paid Information Agents for AI Mode

Google is rolling out Information Agents in AI Mode for Google AI Ultra subscribers. The feature, announced at Google I/O, lets Search agents monitor the web and real-time data, sending updates and links when new information matches a user’s query (e.g., apartment listings or sneaker drops). Available across AI Mode languages/markets with broader rollout planned this summer.

Google Lets Top Creators Build Custom Search Profiles (Limited Access)
technology2 months ago

Google Lets Top Creators Build Custom Search Profiles (Limited Access)

Google is rolling out dedicated Search profiles for U.S.-based creators and publishers who meet high follower/subscriber thresholds, allowing them to curate links, bios, pinned media, and a cross‑platform post feed, but eligibility requires at least 100k YouTube subscribers, 100k Instagram or X followers, or 300k TikTok followers and being 18+, making it a selective alternative to Linktree and giving creators more control beyond traditional knowledge panels.