Danny Meyer’s Regret-Driven Playbook for Enlightened Hospitality
Danny Meyer, the NYC restaurateur behind Union Square Hospitality Group and Shake Shack, discusses his forthcoming memoir What Could Possibly Go Right? and the missteps—like ill-timed juice ventures, tipping experiments, and slow responses to #MeToo and racial justice issues—that taught him to balance persuasion with accountability. The book, framed around enlightened hospitality, blends personal history with business case studies and shows a leader who remains deeply involved in expansion and investments while reflecting on how mistakes shaped his approach to service and company culture.
