
Ford’s Fathom debuts as a feature-rich $28,350 EV pickup
Ford has unveiled Fathom, a midsize electric pickup starting at $28,350 that pairs a full feature set—Apple Maps on a large touchscreen, Android Auto and Apple CarPlay support, open bed, frunk, and Blue Cruise sensors—with Ford’s new Universal Electric Vehicle platform and high-volume, parallel assembly to hit a low price. Production is planned at Louisville Assembly Plant with deliveries by end of 2027 and pre-orders opening early next year. Ford is positioning Fathom against the cheaper Slate Truck, which starts at $24,950 but omits many luxuries.













