Science communication goes visual: embracing video-first platforms to curb misinformation
The piece argues that science communication must shift from text-heavy formats to short, video-first content on platforms like Instagram, TikTok and YouTube to reach younger audiences, as news models become faster and more visual. While this shift offers broad reach and engaging storytelling, it also raises concerns about misinformation and credibility. Researchers, science communicators, and platforms should collaborate to improve source transparency, conflict-of-interest handling, and platform policies. Nature has joined TikTok as a model, underscoring the need for credible science on social media.
