
FTC Slaps Nearly $1 Million on Marketers for False Voice-Data Targeting Claim
The FTC charged Cox Media Group and partners MindSift and 1010 Digital Works with misleading customers about an ‘Active Listening’ ad service that supposedly used voice data from devices to target ads; the service did not actually listen but relied on data broker lists, and claimed consumers opted in through terms of service. The settlement requires Cox to pay $880,000 and MindSift and 1010 Digital Works $25,000 each, with refunds to affected customers. The case underscores the need for truthful advertising and proper consumer consent.












