
Sony Exits CES for First Time in 60 Years to Prioritize Entertainment
Sony has confirmed it will not exhibit at the 2027 Consumer Electronics Show (CES), ending a 60-year streak of participation that began in 1967. The decision reflects a strategic pivot away from consumer hardware toward entertainment, intellectual property, and creator-focused technology. This move follows the cancellation of the Afeela electric vehicle joint venture with Honda and the transfer of majority control of its Bravia television business to TCL. While Sony will no longer showcase broad consumer electronics, it continues to expand its PlayStation peripheral lineup, including monitors and audio gear, though any PlayStation 6 announcements will now occur outside the CES venue.












