Meloni seeks EU trademark for her voice to combat AI deepfakes
Italian Prime Minister Giorgia Meloni has filed a trademark application for her voice with the European Union Intellectual Property Office. The move aims to legally protect against AI-generated clones and deepfakes that have circulated online for years. The application, dated October 5, covers a four-second audio recording of Meloni repeating the phrase 'Io sono Giorgia Meloni.' This legal step follows a series of incidents involving sexually suggestive AI-manipulated images and videos of the prime minister, including a civil case in 2024 and new images in May 2026.













