Brothers Turn Tragedy Into a Mission: 99.9% Dementia Risk Drives Global Fundraising
Two brothers, Jordan (31) and Cian (26), both carrying a 99.9% risk of developing the same rare dementia that killed their mother, Geraldine, have launched the FTD Brothers foundation and raised about $4 million by performing extreme endurance stunts and building a social following of over 1 million to raise awareness and fund research. Their feats include the London Marathon carrying a 55-pound fridge, 33 marathons in 33 days, and other endurance challenges, as they push to build a lasting legacy as they confront the disease in the years ahead.
